However, that image was shattered this year in an explosive lawsuit brought by two African American female executives who claim that under new leadership the company not only deliberately divested from the Black community and businesses, but hurled racist, sexist insults at them including referring to the employees as “niggers” and “angry Black women.”Īdding further injury to the grotesque insults, the women also claimed when they spoke up about such treatment they were demoted, and the perpetrators were promoted. It is a philosophy that helped create a popular narrative and also focus on story that the Chicago-based company was a progressive business and a place where African Americans could grow, find mentors, promotions and economic opportunity. ![]() ![]() For more than 50 years, the McDonald’s Corporation took pride in branding itself as a socially conscious corporation particularly interested in doing business in abandoned and long-ignored Black communities while embracing racial diversity as a critical component of its corporate ethos.
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